Aramis auto

Aramis

Roles

Product Design, E-commerce

Deliverables

Figma Webdesign, Design system

01/ Client

Aramisauto is the leading used car retailer in France. Every year the company provide more than 30 000 thousands vehicles to the end customer. The company is growing and need to rethink is design approach and streamline their process.

Aramisauto is the leading used car retailer in France. Every year the company provide more than 30 000 thousands vehicles to the end customer. The company is growing and need to rethink is design approach and streamline their process.

02/ Challenge

Aramisauto is the leading used car retailer in France. Every year the company provide more than 30 000 thousands vehicles to the end customer. The company is growing and need to rethink is design approach and streamline their process.

Aramisauto has chosen Mazette to help it review its design approach. Through a mission of global redesign of the platform, Mazette develops new technical solutions by analyzing the needs of consumers to convert them into business opportunities. As the company is growing exponentially, we also had to work on the standardization of the design guidelines in order to be always more reactive to the product team requests and to facilitate our productivity while limiting the friction between the design and the development.

3/ Usertesting

User feedback are essential to your product success. This is how you make progress and learn more about the end user's needs. As a team working tirelessly on a product, we think we know everything about how our product should work. The reality is more complex and users are there to help you find the best solution. End users face a different reality than the persona you created. With aramisauto, we have conducted dozens of tests to improve our design and iteration capabilities, resulting in a better conversion rate.

Aramis Auto

04/ App mobile

Trade-in your car in 5 minutes top with the new iOS and Android Aramisauto app. Just need to answer few questions, take some pictures of your vehicle and you're done. This new experience has brought new customers who needed to be accompanied throughout the entire trade-in/sale process.

Aramis auto

Aramis auto

05/ Business driven design

Measuring the success of your product is essential if you want to know if your design is effective or not. That's why we work closely with the client's team to define the key metrics. We redesigned the "Sell Your Car" page not too long ago. Our approach was simple, starting with a new foundation, we changed the pieces of the puzzle little by little, until we reached the version our customers love. This is how aramisauto reached a conversion rate of +5 points for users coming from this page within 2 weeks of developing this page.

Aramis auto