Brand design, Webflow
Brand guidelines, Webflow
Adelie fund is supported by 100+ experienced tech entrepreneurs, partners at private equity firms, C-levels at CAC 40 companies and large family offices. They work in partnership with Clipperton, a leading technology investment bank which has advised 350+ high-growth businesses on financing and M&A transactions since 2003.
Mazette undertook the redesign of the Adelie website to allow the brand to rise and be more recognized in the venture capital community. Its identity needed to remain techy and sober while highlighting their investors' portfolio.
The importance of branding like Adelie VC is paramount for this investment fund that wants to highlight new European players in technology. The use of gradient, dark colors with touches of punch colors allows to enhance the feeling of confidence and innovation.