Brand design, Webflow
Figma Webdesign, Marketing Toolkit, Webflow Website
Iconosquare is the most powerful social media analysis, management and scheduling platform for brands and agencies. Esm2 is the dedicated social media content creation brand available to all businesses and social media managers. Iconosquare was founded in 2011 in Limoges, France, as a way to easily gather performance statistics about your social media accounts. The first version, known as Statigram, was released one week after the initial idea and was a one-pager including 10 Instagram metrics.
Esm2 is a blog that educates, informs and provides brands and agencies with relevant content about analytics and best practices for social media.
Mazette worked on the identity of the project by building an electric dark theme. We needed the identity to convey the luxurious feel of the media with the combination of black and grey shades. Through the addition of electric neon lights we associated the Iconosquare and Esm2 brand to keep an editorial continuity.
Mazette worked on the Esm2 website. Built on Webflow, the website gathers all the content created to help agencies and brands. Blog posts, Podcast player, Uses cases and more...