Esm2 by Iconosquare

Esm2

Roles

Brand design, Webflow

Deliverables

Figma Webdesign, Marketing Toolkit, Webflow Website

01/ Client

Iconosquare is the most powerful social media analysis, management and scheduling platform for brands and agencies. Esm2 is the dedicated social media content creation brand available to all businesses and social media managers. Iconosquare was founded in 2011 in Limoges, France, as a way to easily gather performance statistics about your Instagram account. The first version, known as Statigram, was released one week after the initial idea and was a one-pager including 10 Instagram metrics.

Iconosquare is the most powerful social media analysis, management and scheduling platform for brands and agencies. Esm2 is the dedicated social media content creation brand available to all businesses and social media managers. Iconosquare was founded in 2011 in Limoges, France, as a way to easily gather performance statistics about your Instagram account. The first version, known as Statigram, was released one week after the initial idea and was a one-pager including 10 Instagram metrics.

02/ Challenge

Iconosquare is the most powerful social media analysis, management and scheduling platform for brands and agencies. Esm2 is the dedicated social media content creation brand available to all businesses and social media managers. Iconosquare was founded in 2011 in Limoges, France, as a way to easily gather performance statistics about your Instagram account. The first version, known as Statigram, was released one week after the initial idea and was a one-pager including 10 Instagram metrics.

To create a space that educates, informs and provides brands and agencies with relevant content about analytics and best practice for social media.

03/ Branding

Mazette worked on the identity of the project by building an electric dark theme. We needed the identity to convey the luxurious feel of the media with the combination of black and grey shades. Through the addition of electric neon lights we associated the Iconosquare and Esm2 brand to keep an editorial continuity.

Esm2 by Iconosquare

Esm2 by Iconosquare

For Esm2, Mazette worked on the Esm2 website. Built on Webflow, the site gathers all the content created to help agencies and brands. Blog posts, Podcast player, Uses cases and more...