Webflow, UI/UX Design
Brand Guidelines, Figma Webdesign, Webflow website
In addition to its original creations, the producer Initial Studio adapts audiovisual documentaries into podcasts in order to offer them a new broadcasting channel. Each content is editorialized in order to create a sustainable audience through an efficient proposal: a programming by seasons, a high broadcast frequency and a creation of content for social media.
The websites had to be able to answer three functions: Primary B2B: to position itself as a showcase for Initial Studio's activity to potential partners (TV producers) Secondary B2B: to propose the rental of its studios B2C : to allow the listening of its podcasts
The redesign of the visual identity was constrained by a logo that had to remain the same while reinforcing it with other graphic elements. We therefore took the different arcs of circles that make up the logo in order to play with them and to disseminate them in an animated version throughout the site.
The colors and fonts chosen were the object of a reflection allowing to combine character and authenticity.
The website aims to show what Initial Studio stands for to producers and to host their various productions, it includes different CMS collections to list the podcasts by category and to play them thanks to the integration of a Code Player with playlist.