Brand guidelines, Marketing toolkit, UX & webdesign
Formerly Just Mining, we helped develop the brand’s new identity of Meria. The platform aims to support cryptocurrency investors via several solutions. It is the No. 1 in alternative investments on Blockchain and cryptocurrency technologies in France, Switzerland, Belgium and Luxembourg.
The graphic identity of Meria has been completely revised by Mazette.co's team. From the set up of renaming workshops to the redesign of its logo, the platform benefited from a complete redesign. All the stake resided in the will to start from scratch while keeping the same product and the same marketing targets.
The client was given different ideas before finding THE guiding line at the heart of the Meria identity. Its meaning (cedar, in Japanese) allowed Mazette.co to draw the thread of its history and to create an evocative logo. No detail was left to chance even in the choice of the typography of the logo: the R with a right angle comes to reinforce the tech aspect of the brand, the A with a very rounded shape brings some meaning with its very straight leg, and the tiny M allows a clear reading at first glance.