UI/UX Design, Webflow
Figma webdesign, Webflow website
Zenon Research is the think tank for climate technologies. Based on a rigorous scientific approach, the association observes and disseminates emerging trends in climate solutions to identify the promising technologies of the future and guide investors, decision-makers and entrepreneurs on future opportunities.
To meet its repositioning challenge, Zenon undertook a redesign of its website to become more actionable for its target. Thus, the 3 main aspects to showcase on the website are : - Networking/community (of people wishing to act, impact connections, possible synergies...) - Content (information on climate technologies, analysis of trends, deciphering...) - Events (a place for exchanges and reflections to bring out topics...)
With a rather brutalist design, the homepage reveals the main purposes of Zenon's organization and answers the following questions:
We decided to put a visual emphasis on the mission in order to enhance it with a change of color of the backgroud.
It has been thought to turn from a dark mode to a plain white for a particular effect of animation and to instill the revelation aspect.
The conversion role of the website is present throughout the website in the user journey. We invite him to join the Zenon community with all the CTAs that are placed and visible
at all times.
To become a member, a native form has been set up in Webflow.