Style guide

TL;DR

A reference document defining a brand's graphic and editorial rules.

A style guide is a reference document that defines the graphic and editorial rules to follow for a brand: logo usage, color palette, typography, editorial tone of voice. It acts as a safeguard to ensure brand consistency across all channels, including when several people or providers are involved. It often complements the brand guidelines with more operational recommendations.

Published on

7/27/2026

Updated on

7/26/2026

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