Ornikar Marketing design

Ornikar

Roles

Brand design, UI/UX Design

Deliverables

Brand Guidelines, AB Testing, Motion design

01/ Client

Ornikar is an online driving school brand, founded in 2013. It innovates every day to transform the driving experience and become the go-to partner for automotive mobility. Funded in 2018 with €10 million, Ornikar closed a second round of €35 million in 2019, followed by a €100 million Series C in 2021 allowing them to strengthen their presence in France and on the international scene.

Ornikar is an online driving school brand, founded in 2013. It innovates every day to transform the driving experience and become the go-to partner for automotive mobility. Funded in 2018 with €10 million, Ornikar closed a second round of €35 million in 2019, followed by a €100 million Series C in 2021 allowing them to strengthen their presence in France and on the international scene.

02/ Challenge

Until now, the driving license page had a high traffic rate but on the other hand, a too high bounce rate, not allowing to convert enough with their "driving license pack" offer. The challenge was to redesign this page in order to better present the offer and thus better convert.

Until now, the driving license page had a high traffic rate but on the other hand, a too high bounce rate, not allowing to convert enough with their "driving license pack" offer. The challenge was to redesign this page in order to better present the offer and thus better convert.

03/ Branding

A user research work has been activated around 3 main lines:

  • first user tests on the old page
  • an advanced analysis of the data in partnership with the Ornikar data analysis team
  • new tests carried out on the different versions of the web models proposed by Mazette

After 3 months of close collaboration, an insertion as close as possible to the marketing / product teams within Ornikar and numerous discussions with the business experts, the results generated on the driving-license page were up to Ornikar's expectations:

  • +26% registration to the platform
  • +10% purchase of the driving license pack