Brand design, UI/UX Design
Brand Guidelines, AB Testing, Motion design
Ornikar is an online driving school brand, founded in 2013. It innovates every day to transform the driving experience and become the go-to partner for automotive mobility. Funded in 2018 with €10 million, Ornikar closed a second round of €35 million in 2019, followed by a €100 million Series C in 2021 allowing them to strengthen their presence in France and on the international scene.
Until now, the driving license page had a high traffic rate but on the other hand, a too high bounce rate, not allowing to convert enough with their "driving license pack" offer. The challenge was to redesign this page in order to better present the offer and thus better convert.
A user research work has been activated around 3 main lines:
After 3 months of close collaboration, an insertion as close as possible to the marketing / product teams within Ornikar and numerous discussions with the business experts, the results generated on the driving-license page were up to Ornikar's expectations: