UI/UX Design, Webflow
Figma webdesign, Webflow website
Otaree offers a marketing platform and new real estate software at rates tailored to your business. The team reached out to Mazette.co after a rebranding carried out by Evol, an agency based in Lyon, to bring the new identity to life on the web. We undertook a complete overhaul of the site, including a migration from Wordpress to Webflow.
One of the biggest challenges we faced was appropriating the identity and projecting it onto the web. Using numerous print codes, we were able to go beyond this framework and embellish it, among other things, with SaaS product images to reinforce its modernity and tech aspect. We also played with the profiles of the different personas showcased on the website, while taking care to respect the foundations of the Artistic Direction initially laid.
From webdesign to Webflow integration, we optimized all our visual assets for SEO (reducing their weight and favoring webp) and set up 301 redirects to ensure a high-performance site.
We continue to support Otaree in setting up and deploying a customer service department (via a dedicated space), creating print flyers for their events, making templates for Social Ads campaigns (Google, LinkedIn, Facebook) and also doing motion designs for their Keynote video presentation which generated 70 demo requests in 10 minutes.
A powerful partnership that is meant to last!