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Webflow has just expanded its AEO Analytics module. Until now, the tool tracked your brand visibility on ChatGPT, Gemini and Claude. Perplexity now joins the list. In practice, your tracked prompts are now tested across these four AI answer engines, with a dashboard you can filter by model.
The idea behind this update: your brand does not behave the same way depending on which AI you ask. Well-structured content can be cited repeatedly by Perplexity and be completely invisible on ChatGPT. Without consolidated data, there is no way to know. That is exactly what Webflow AEO Analytics now fixes.
With this extension, you get a more precise map of your presence in AI-generated answers. You can spot the gaps between models, identify where your content performs well and where it deserves to be reworked.
| AI Engine | Key trait | AEO Analytics tracking |
|---|---|---|
| ChatGPT | The most widely used by the general public | Yes |
| Gemini | Integrated into the Google ecosystem | Yes |
| Claude | Long-form answers, business-oriented | Yes |
| Perplexity | Answer engine with source citations | New |
Webflow has already announced it is working on MCP and API access to the full response data. The goal: letting you tap into this data with your own AI tools, for deeper analysis such as sentiment or accuracy checks, at scale across all your prompts.
Good news, and not a minor one. Perplexity holds a unique place in the AI ecosystem: it is the engine people turn to precisely to get sourced, verified answers, with clickable links back to the original information. Which means that if your brand is cited there, it is a strong trust signal, arguably even stronger than a mention in a classic conversational chatbot.
At Mazette.co, we keep telling our clients: traditional SEO is no longer enough to tell the full story of your online visibility. More and more people ask their questions directly to an AI, without ever visiting your site. If you do not show up in those answers, you become invisible to a growing share of your audience, even if your Google ranking remains excellent.
What we particularly appreciate about this update is the logic of comparing models against each other. Each AI has its own criteria for selecting sources, its own way of synthesizing information. Seeing these gaps laid out clearly lets you prioritize intelligently: if your content is poorly picked up on Perplexity but performs well on Claude, that is not a global quality issue, it is a structuring or source-freshness issue, one that is often fixable quickly.
Our conviction: AEO is not a passing trend, it is the logical continuation of SEO. And the more measurement tools get refined, the easier it becomes to build a content strategy that truly speaks to generative AI, not just to classic indexing bots.
The only downside is that this feature remains reserved for the Analyze for Enterprise plan. A logical segmentation choice on Webflow's part, but one that leaves smaller structures out, often the ones most curious to experiment with this kind of tracking. We hope to see it gradually made available on more accessible plans.
If you want to dig deeper into your brand's AI visibility, we already covered this when AEO Analytics opened up to Claude and Gemini. And for the fundamentals of SEO on Webflow, our article on Webflow SEO best practices remains a good foundation before moving on to AEO. Want to go further on your overall visibility strategy? Our team supports brands on these topics every day, discover our SEO expertise or contact us directly.
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Over 120 companies have already stepped out of the shadows with us.
Webflow AEO Analytics is a module included in the Analyze for Enterprise plan that measures how a brand appears in answers generated by generative AI. It is designed for companies that want to track their visibility beyond classic SEO, on tools like ChatGPT, Gemini, Claude and now Perplexity.
Perplexity works differently from classic chatbots: it acts as an answer engine that cites its sources in real time, with an audience that uses it precisely to verify factual information. A brand can very well be cited on Perplexity and absent from ChatGPT, which is why it makes sense to track both separately rather than rely on a single model.
The most reliable method remains a dedicated tool like Webflow AEO Analytics, which automates prompt tracking across several models at once. Without it, you have to manually test typical queries on each AI and note whether the brand appears, which quickly becomes unmanageable at the scale of a site with many keywords.
