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Here we share all our know-how and our routines in search engine optimization on Webflow.
Check SSL, Minify HTML, Minify CSS, and Minify JS.
Webflow subdomain indexing should always be disabled.
You can use our robot.txt.
The sitemap generated automatically by Webflow is completely valid. If you want to exclude specific pages, you must deactivate the indexing of these pages directly in the settings of the page in question.
Should match the default domain. It should start with https://and never end with a /.
If possible, create a Google Search Console account for your client and force a crawl to speed up the indexing of your pages.
Use the Webflow Interaction Cleaner to keep only the JavaScript you need.
Use Webflow's CSS cleaner to keep only the classes you need.
If possible, use only one H1 per page. The H2, H3, etc., must follow each other. Avoid going directly from an H1 to an H3, for example.
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If it is not a vector, all your images must be in .webp or.avif format, except for your Open Graph images (WebP and AVIF are not always supported). Use Webflow compression in the asset panel, and don't forget to do it for the CMS as well.
Describe the content of your images in the asset panel.
Already by default on Webflow.
Use schema.org documentation, especially for your client's blog. Very important if you have an e-commerce site. Also use their validation tool.
Always add breadcrumbs to blog pages. Use your design creativity to integrate it in a harmonious way.
If you use Lottie, consider subscribing to a paid plan and compressing to.lottie to reduce the size of your animations by almost 10x.
| Item | Best practice |
|---|---|
| Publishing | SSL enabled, Minify HTML/CSS/JS checked |
| Webflow subdomain | Indexing always disabled |
| Robots.txt | Use a dedicated robots.txt file |
| Sitemap | Native Webflow sitemap, exclude pages individually if needed |
| Canonical | Default domain, must start with https://, never end with a / |
| Google Search Console | Create a client account, force a crawl after launch |
| Interactions | Clean up with the Webflow Interaction Cleaner |
| CSS | Clean up with the Webflow CSS cleaner |
| Heading structure | Only one H1, proper H2/H3 hierarchy without skipping levels |
| Images | .webp or .avif format, except Open Graph, Webflow compression (assets + CMS) |
| Image ALT text | Systematic description in the assets panel |
| Lazy load | Already enabled by default on Webflow |
| Schema.org | Follow official docs, validate with their tool, critical for e-commerce |
| Breadcrumbs | Always present on blog pages |
| Lottie | Paid plan + .lottie export to cut file size roughly 10x |
Always start with a crawl of the current website (use Screaming Frog, for example).
All old URLs should continue to work. If the content is the same keep the URL if possible, otherwise redirect with a 301.
Create a 301 redirect table for the old pages that won't be migrated. Always redirect to a page that has the same kind of content as the previous one if possible.
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The same title and meta description should be used for pages that existed before.
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Over 120 companies have already stepped out of the shadows with us.
Yes, always. The Webflow subdomain (yoursite.webflow.io) creates duplicate content with the final domain and must stay deindexed in the site's SEO settings.
WebP or AVIF for all non-vector images, except Open Graph images, which should stay in JPEG or PNG for maximum compatibility across social platforms.
Keep the existing URLs when the content stays the same, and set up a 301 redirect to an equivalent page for everything else, so you don't lose traffic or rankings.
Impactful titles, polished meta descriptions, sitemaps, Schema.org, Hn structure, and audits: these are the SEO foundations that make your content readable by both Google AND generative AI. We cover both simultaneously.
With over 180 clients, our agency is one of the few in France to hold the Webflow Premium Partner label, supporting you in every area, including custom web design, sophisticated automation, conversion optimization, and SEO and GEO visibility.
We create bespoke web designs focused on performance, user journeys, and conversion. Join over 180 clients who have trusted us to elevate their brand.
