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Marketing automation

Publié le
23/10/2026
Mise a jour le
23/10/2026

TL;DR

Using tools to automate repetitive marketing tasks (emailing, scoring, follow-ups).

Marketing automation consists of using tools to automate repetitive marketing tasks: sending emails triggered by a behavior, scoring prospects, follow-ups, updating a CRM. It saves time while delivering a more relevant message at the right moment. Tools like n8n make it possible to connect several platforms together to build these custom automations.

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Our other definitions

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A method that assigns a score to a prospect based on their likelihood to convert.

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n8n

An open-source workflow automation tool that connects different applications together.

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No-code

A development approach for building sites or applications without writing traditional code.

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A parameter added to a URL to track the origin of traffic in analytics tools.

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Marketing automation

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Frequently asked questions

What is marketing automation?

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It means using software to run repetitive marketing tasks on rules or behavior: emails triggered by an action, lead scoring, follow-ups, CRM updates. The right message goes out at the right moment without manual work.

What is an example of marketing automation?

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A welcome email series is the classic case. Someone signs up, gets a first email right away, then follow-ups based on what they open or click. Abandoned cart reminders and CRM updates after a form submission work the same way.