Marketing automation

TL;DR

Using tools to automate repetitive marketing tasks (emailing, scoring, follow-ups).

Marketing automation consists of using tools to automate repetitive marketing tasks: sending emails triggered by a behavior, scoring prospects, follow-ups, updating a CRM. It saves time while delivering a more relevant message at the right moment. Tools like n8n make it possible to connect several platforms together to build these custom automations.

Published on

7/27/2026

Updated on

7/26/2026

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