Lead scoring

TL;DR

A method that assigns a score to a prospect based on their likelihood to convert.

Lead scoring is a method that assigns a score to each prospect based on demographic and behavioral criteria (job title, pages visited, emails opened...), to assess their likelihood of converting. It lets sales teams prioritize their efforts on the hottest prospects rather than treating everyone the same way. It is a key lever for aligning marketing and sales.

Published on

7/27/2026

Updated on

7/26/2026

Code

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