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Brand typography refers to the choice of typefaces that contribute to a company's visual identity, alongside the logo or colors. Consistent typography across headlines, body text, and digital uses strengthens brand recognition. It must also be chosen with readability and technical availability on the web in mind.
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It is the set of typefaces a company uses to speak, covering headlines, body text, interfaces and print, with set weights and sizes. Like a logo or a color, it makes the brand recognizable, and it needs to stay readable and available on the web.
Two is the usual answer: one for headlines and one for body text. A third can serve a specific purpose, but more tends to blur the identity and slow the site. Create contrast with weights and sizes instead of adding families.
