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A design mockup is a static, detailed visual representation of an interface, including final colors, typography, images, and spacing. Unlike a wireframe, it gives a faithful preview of the final result before any development. It serves as a validated reference between the agency and the client before the build phase on Webflow.
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A mockup is a static, high-fidelity picture of an interface or product, with final colors, type, images and spacing. Designers share it for approval before development, so everyone sees what the finished result will look like.
A wireframe is a low-fidelity layout that shows structure and content placement, usually in grayscale. A mockup applies the visual design on top of that structure: colors, typography, images and spacing. Wireframes come first, mockups follow.
