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SEO

TL;DR

The set of techniques used to improve a site's visibility in organic search results.

SEO (Search Engine Optimization) covers the set of techniques used to improve a site's visibility in the organic (unpaid) results of search engines like Google. It combines technical levers (speed, structure, markup), relevant content, and a network of internal and external links. It is a durable acquisition lever, complementary to paid advertising.

Published on

7/27/2026

Updated on

7/26/2026

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Our other definitions

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SEO