AEO

AEO (Answer Engine Optimization) refers to optimizing content so it is picked up directly as an answer by conversational search engines and AI assistants (Google AI Overviews, ChatGPT, Perplexity...), rather than simply listed among classic results. It favors clear, structured formats: short definitions, FAQs, lists, structured data. It is one of the pillars of Mazette's SEO/AEO strategy for its clients.