Branding, Illustrations & Motion
Audible is a subsidiary of Amazon and the world's largest seller of digital audiobooks. The catalog includes more than 500,000 audio books, performances, series, foreign language titles and much more. Even offline, your Audiobooks are always with you. Audible is an auditory experience by Amazon which allows you to listen to your Audiobooks on your mobile device.
We supported Audible on a long-term basis in all their design and motion design animation missions. Thus, we enabled Audible to reach a new target audience and bring creativity to their communication media.
Realize in a 7-day sprint a set of illustrations and a video in Motion design presenting the onboarding of the new users of the Sound-Chef series. The aim is to better guide the user in his audio experience. Starting from a blank sheet of paper was a real challenge for this last minute project. To allow Audible users to project themselves through a short video in their future use of Sound chef. It was therefore necessary to talk to both a mother who wanted to test the service and a young student who wanted to discover the immersion of the kitchen by audio series.
So we set off into a comforting and seasonal universe with a pastel orange color variation and a Brand reminder for Audible. The use of "humans like" characters reinforces the user in his journey so that he can project himself in the different stages.
Transmitting the kitchen is a real challenge especially in motion design where everything is illustrated. That was the main objective of this video. To allow users and future listeners of Soundchef to enter a universe, to feel the heat of the pan and to taste the ingredients virtually. But without forgetting the main use on social networks : understanding Soundchef and knowing how to use it.