UX / UI design, Webflow
Figma webdesign, Webflow website
Behind the skills media supports companies by offering marketing content for different purposes: awareness, acquisition, retention... The videos are adapted and optimized for all communication channels: social ads, social media, newsletter and website. This real source of inspiration is as well human, authentic, enriching and pleasant to consume !
We had to bring a fresh look to the Behind the skills graphic identity in order to accompany the media step-up and thus becoming the reference of marketing video contents. The whole integration work was done with 4 hands in order to cover this rather big website. Our first developper was responsible for the construction of the content model and for the different custom breakpoints and the second managed the implementation of the CMS features as well as the different Memberstack / Vimeo implementations.
The website allows to sort by the videos at several levels within the program page: by list of authors, content themes, date of publication...
These are all ways to identify Vimeo content within the site.
The resources must be downloadable on desktop and mobile and of course, the content must be responsive.
A last particularity of the website is its private access reserved for the most loyal members (Memberstack).
After entrusting us with their first website Behind the skills studio, Victor Linder and his team decided to reach out to Mazette again for their media.
Cheers to this long-standing partnership that allows us to write about this high-quality case-study today !