Branding, UI/UX Design, Webflow
Brand guidelines, Figma webdesign, Webflow website
After a successful fundraising of 2M euros, the low-code agency Cube launches its first bootcamp training. The program is deployed over 2 intensive months in full-time to teach the fundamentals of NoCode. In concrete terms, the experienced trainers go into depth on subjects such as product, APIs, application, Ops etc... Becoming a builder also means joining an active community of NoCode enthusiasts and get certified by a Qualiopi training.
In order to respond to the growing use of NoCode in companies, Builders offers an intensive bootcamp training program using a proven pedagogical method. The challenge is multiple for Mazette.co: first and foremost, to create a website that clearly highlights the proposed offer and that converts via a multi-step application form linked to Hubspot via Airtable. Secondly, to imagine and set up an original and impactful graphic identity allowing this new actor to stand out in the sector.
To make Builders' digital training accessible and human, we chose to highlight both the portraits of the No-Code experts and those of the students for whom the bootcamp is intended. These portraits are combined with different noisy gradients and pop colors to provide some dynamic. The typography of the Builders logo also plays an important role in the singularity of the artistic direction. It reflects a strong positioning and ambition around modern technologies. It breaks the codes and is easily used with the different shapes and geometric elements that have been designed to convey a playful image.