Branding, UI/UX Design, Webflow
Brand guidelines, Figma webdesign, Webflow website
Founded by Emilie Letocart-Calame in 2019, Calame is above all a lawyers turned legal ops business. In order to enhance the legal departments, they have decided to put their knowledge at their service. In concrete terms, to give them the human, material and technological means to give them back the power and control over their internal processes.
The objectives of the redesign of the Calame website and branding are multiple: Materialize their brand identity Federate the Legal Ops community Enhance the value of the legal function Create traction through a web pipe for a consulting firm Increase the notoriety of Calame beyond that of Emilie (the founder).
Concerning the rebranding part (with the will to keep the logo as it is), we decided to highlight the existing color palette and to create a set of illustrations in line with the idea of "making Legal ops shine": a few stars and a diffuse gradient marked by a royal blue on a pastel background. This artistic direction was thought to be declined on all the touchpoints of Calame, whether they are print or web.The website, developed on Webflow is fully responsive and will soon (in 2023) evolve on a second and more complete version of itself, integrating more diversified content formats such as podcasts and case studies... Wait and see!