Brand design, Product design
Brand guidelines, Marketing Toolkit, Whitepaper
Expert in leasing and management of computer equipment for SMEs, Triliz has merged with Finaho, an independent company specializing in equipment financing for professionals, to create Cleaq. The solution is equipped with a simple and efficient technology to manage its computer equipment. The business model ? A single subscription with no hidden costs for the entire professional fleet (computers/smartphones/tablets).
We have lead Triliz to its rebranding (becoming Cleaq) at the time of its merger with Finaho. The challenge was to make the offer understandable for the first SaaS solution that allows to finance and manage its IT while minimizing its impact thanks to a unique subscription offer. Our main guidelines were : to be serious without taking oneself too seriously.
The logo is set whith three identifying strokes reminiscent of the movements of a mouse click.
It is accompanied by a unique and original typography whose final letter q was voluntarily treated in capital for a better understanding.
What was also retained within the artistic direction : colors translating a fun, impactful and responsible aspect of the brand (coral and forest green for the main colors and beige, pink and fluorescent green for the secondary colors).
We also provided a pack of product illustrations to represent the software on the Cleaq website.
This allows us to present its functionalities in a situation of use, to reassure and project the future users of the solution