Audible is a subsidiary of Amazon and the world's largest seller of digital audiobooks. The catalog includes more than 500,000 audio books, performances, series, foreign language titles and much more.
Realize in a 7-day sprint a set of illustrations and a video in Motion design presenting the Onboarding of the new users of the Sound-Chef series. It will aim to better guide the user in his audio experience.
Starting from a blank sheet of paper was a real challenge for this last minute project. To allow Audible users to project themselves through a short video in their future use of Sound chef. It was therefore necessary to talk to both a mother who wanted to test the service and a young student who wanted to discover the immersion of the kitchen by audio series.
So we set off into a comforting and seasonal universe with a pastel orange color variation and a Brand reminder for Audible. The use of "humans like" characters reinforces the user in his journey so that he can project himself in the different stages.
Transmitting the kitchen is a real challenge especially in motion design where everything is illustrated. That was the main objective of this video. To allow users and future listeners of Soundchef to enter a universe, to feel the heat of the pan and to taste the ingredients virtually. But without forgetting the main use on social networks: understanding Soundchef and knowing how to use it.
“Great work done with Mazette. They created video trailers in motion for Audible we are fully satisfied”