Branding, UI/UX Design, Webflow
Brand guidelines, Figma webdesign, Webflow website
In 2021, Siemens acquired Padam Mobility in order to strengthen its intermodal transportation portfolio. Its mission is to help municipalities and transportation operators optimize their mobility services. As a result, the SaaS provider of demand-responsive and paratransit transport solutions aimed to refresh its branding and completely redesign its website.
Following its acquisition by Siemens, the French tech company offering innovative solutions had to take a more institutional turn. To help them in this evolution, we had to address both public authorities and transport operators. We also had to keep in mind their secondary targets such: as transport consultants, associations or the general public. We basically needed to clarify their offer and their key messages to reposition themselves in this new ecosystem.
To put it on track, we proposed an identity based on illustration. It allows us to translate the various means of transportation and mobility in the broadest sense without using photos of vehicles that can be very less attractive.
The colors of the brandbook have been enhanced to obtain a more catchy look & feel. The software is also represented on the website with a dynamic interaction to give an example of the product.
This new branding was integrated into Webflow (without migrating the blog for the first version) and translated into 5 languages thanks to the WeGlot plugin. For the job board, we integrated an embed Welcome to the Jungle.
Finally, all the forms in Webflow are linked to the Salesforce CRM used by Padam Mobility.